Apple Sets iPhone Launch Event for September 9, First Under New CEO John Ternus Apple has announced that its highly anticipated iPhone launch event will take place on September 9 at the company's Cupertino headquarters.
This marks a significant milestone in the tech giant's new chapter under the leadership of CEO John Ternus.
The decision to hold the event just after Ternus' transition suggests Apple is eager to get back to business as usual, building on its reputation for delivering groundbreaking products that have shaped consumer culture.