Apple Will Let EU Apps Use Less Alarming Tracking Consent Screens The recent agreement between Apple and select European competition authorities regarding App Tracking Transparency (ATT) consent screens marks a significant shift in the tech giant's approach to user data.
For years, regulators have accused Apple of favoring its own ecosystem over third party apps by allowing its own apps to use consumer data without requiring consent screens.
Now, the company has agreed to modify these requirements, introducing alternative consent screens that are less alarming and more informative.