South Korea's Beachside Gamble: Can Busan's Haeundae Become a Year Round Destination? The designation of Busan's Haeundae district as South Korea's first global tourism zone has been met with enthusiasm.
A 6 billion won investment through 2027 aims to transform this beachside destination into a thriving hub that attracts visitors year round, not just during peak summer months.
Haeundae was chosen for its stunning natural beauty and existing attractions. The 6. 2 sq km zone stretches from the popular beaches to cultural sites like the Busan Cinema Center and Nurimaru APEC House.