Disney's Parks Strategy: A Tale of Two Audiences Thomas Mazloum, Disney's new parks boss, outlined his ambitious investment strategy at the D23 Expo in Anaheim, California.
With a planned $60 billion over 10 years, the question on everyone's mind is what this means for the future of Disney's theme parks.
Disney's strategy involves balancing two distinct audiences: casual visitors and loyal customers. The company is investing heavily in new lands like Avengers Campus and Monsters, Inc.