The Gilded Gamble: Playdate's Risky Timing and the Industry's True Cost As Apple prepares for its annual iPhone extravaganza, a lesser known player is set to steal some attention: Panic, creator of the quirky handheld console Playdate.
On September 9th, Panic will host its Season 3 showcase, promising updates on new games and release dates. The timing of this announcement, however, raises questions about the strategy behind Panic's marketing efforts.
Panic's decision to schedule its event on the same day as Apple's iPhone reveal is a calculated move that risks getting lost in the noise.