Japan's Sleep Cure: The Dark Side of Rest and Relaxation Japan's hotels have been embracing "sleep tourism" with enthusiasm, offering guests brain scans, bespoke tea blends, and custom beds in an effort to promote high quality rest.
However, this trend may be more about the hotel industry seeking new revenue streams than genuinely addressing sleep deprivation.
According to Kanae Usui, a senior consultant at JTB Tourism Research & Consulting, the growing demand for health related experiences is driven by increasing dissatisfaction with sleep quality, not necessarily a deeper interest in restorative practices.