The Cream Cheese Comeback: Can Kraft Heinz's Bet on Flavors Revive a Legacy Brand?
Kraft Heinz is breathing new life into its 154 year old Philadelphia cream cheese brand with the introduction of three new flavors this week, followed by 10 more over the next two years.
As part of its broader plan to reinvest in iconic brands and win back shoppers, Kraft Heinz aims to create excitement within the cream cheese category.