The Unseen Consequences of Social Media's Addiction Problem The $18 billion settlement between Meta and the states may have sparked debate about social media addiction, but its implications for brand creator deals on Instagram and Facebook are only just beginning to emerge.
Behind the headlines, a more insidious question is arising: what happens when rules change mid deal?
New restrictions imposed by Meta, including a two hour daily time limit and muted notifications during school hours, are a far cry from the seamless online experience brands have come to rely on.