The $3 Souvenir That Speaks to a Broader Cultural Obsession South Korea's tourism industry has long been driven by its reputation for K pop, K drama, and K beauty.
However, in recent years, a peculiar phenomenon has emerged: the reusable shopping bag from Olive Young is now a must have souvenir among foreign visitors. These $3 bags have sold nearly 1.
8 million units since their launch two years ago.