Gaming as a Tool for Retention: A Novel Approach? The recent announcement that one U. S.
Army unit is offering troops four extra days off to reenlist, timed around the November release of Grand Theft Auto VI, has left many questioning its motives.
On the surface, this move seems like an unusual way to boost recruitment and retention numbers. However, upon closer inspection, it reveals a more nuanced understanding of what motivates soldiers to stay in service.