The Ticket Tussle: Spotify's Play to Help Fans Avoid Scalpers The music industry has long been plagued by ticketing woes, leaving fans frustrated and artists embarrassed by the antics of scalpers and resellers.
This problem is exacerbated by rising costs of tickets, which can be prohibitively expensive for many fans, even at face value.
Spotify's "Reserved" program aims to address this issue by setting aside tickets for superfans identified through their streaming activity.