The Curious Case of Niu Lai: Why Bad Cinema Can Be Good Business The recent success of Niu Lai, a Chinese animated film panned by critics for its rough animation and confusing plot, has left many in the industry perplexed.
With over 11 million yuan in earnings and a top 10 spot on China's domestic animated film box office charts, one might expect a more nuanced reaction from audiences.
Instead of dismissing it as poorly made, viewers are flocking to see how bad it gets.