Why the AFL Has Booted Men’s Footy from Its Most Lucrative Timeslot The recent decision by Channel Seven to move men's footy out of its prime Thursday night timeslot has sparked debate about the commercial sustainability of the Australian Football League Women's (AFLW) competition.
On one hand, this move acknowledges that women's football can draw significant audiences when given a chance to shine.
However, beneath the surface lies a more complex issue: the struggle to balance the financial demands of professional sport with audience numbers.